Last updated: September 2026

SouthEx Dental Clinic (“we”, “us”, “the clinic”) operates https://southexdental.com and the dental practice at Ground Floor, A-41, South Extension II, Block A, New Delhi, Delhi 110049. This policy explains what information we collect from you, why we collect it, who can see it, how long we keep it, and how you can ask us to delete it. It applies to visitors to this website and to patients treated at the clinic.

We are a healthcare provider. Some of the information you give us is sensitive personal data (health information) under Indian law, including the Information Technology Act, 2000 and its Reasonable Security Practices Rules, and the Digital Personal Data Protection Act, 2023. We treat it accordingly.

What information we collect

Information you give us on this website. When you complete the appointment or feedback form, we collect the details you type into it — typically your name, mobile number, email address (if you provide one), the treatment you are enquiring about, and anything you choose to write in the message box. We do not ask for, and you should not send us, payment card details or identity documents through this website.

WhatsApp and phone enquiries. If you contact us via the WhatsApp buttons on this site or call the clinic, we receive your phone number, your WhatsApp display name, and the content of the messages you send. WhatsApp itself is operated by Meta and is subject to their privacy policy, not ours — anything you send through WhatsApp passes through Meta's systems before it reaches us. If you would rather not use WhatsApp, call or email the clinic instead.

Clinical records. If you become a patient, we create a clinical record. That record may include your medical and dental history, allergies, medications, examination findings, X-rays and intraoral scans, clinical photographs, treatment plans, consent forms, and details of treatment carried out and payments made. We collect this because we cannot treat you safely without it.

Website analytics. When you browse this website we automatically receive standard technical data — IP address, browser and device type, the pages you viewed, how you arrived at the site, and how long you stayed. This is collected through analytics cookies, as described below.

How we use your information

To respond to your enquiry and call or message you back about an appointment.
To diagnose, plan and deliver your dental treatment safely.
To remind you about appointments, recalls and follow-up care.
To raise invoices and maintain financial records.
To understand how the website is used, so we can make it faster and more useful.
To meet our legal, regulatory and professional record-keeping obligations.

We do not sell your personal information. We do not rent or trade your contact details, and we do not send marketing messages to people who have only submitted an enquiry form unless they have asked us to.

How patient health information is kept confidential

Your clinical record is confidential. It is accessible only to the treating dentist and the clinic staff who need it to look after you — reception staff can see your contact details and appointment history; clinical details are seen by clinical staff. Everyone working at SouthEx Dental is bound by a duty of confidentiality that continues after they stop working here.

We will not disclose your health information to your employer, your insurer, a family member or anyone else without your explicit consent, except where we are required to do so by law or by a court order, or where disclosure is necessary to prevent serious harm.

Clinical photographs. Before-and-after photographs are taken as part of your clinical record. We will never publish a photograph of you on this website, on social media, or anywhere else without your separate, specific, written consent — and you may withdraw that consent at any time, after which we will remove the image from our published material.

Referrals. If your treatment requires a specialist, a laboratory or an imaging centre, we share only the minimum information they need to do their part of your treatment, and only with your knowledge.

Cookies and third-party services

This website uses cookies — small text files stored by your browser. We use two kinds:

Essential cookies, which are needed for the site to function (for example, remembering that you have already dismissed a notice). These cannot be switched off.
Analytics cookies, set by Google Analytics and delivered through Google Tag Manager. They tell us how many people visited a page, which treatments people are researching, and where visitors come from. They tell us nothing that identifies you personally by name.

The third parties that may receive data through this website are:

Google (Google Analytics and Google Tag Manager) — website usage data, processed under Google's own privacy policy.
YouTube — our patient videos are hosted on YouTube. We deliberately load them in privacy-enhanced mode (youtube-nocookie.com) and only when you scroll to them, so no YouTube cookie is set on the rest of the site.
Google Maps — the map on our contact page is embedded from Google and is loaded only when you scroll to it.
Meta (WhatsApp) — only if you choose to message us through a WhatsApp button.

You can block or delete cookies through your browser settings at any time. Blocking analytics cookies will not stop you from using any part of this website or from booking an appointment.

How we store and protect your data

Clinical records are held in the clinic on access-controlled systems and, where paper records exist, in locked storage on the premises. Enquiries submitted through this website reach the clinic by email and messaging and are then transferred into the clinic's own records. We apply reasonable security practices — access control, staff confidentiality obligations, encrypted transport (HTTPS) for this website, and restricted physical access to the clinic's records.

No system is perfectly secure. If a breach ever affected your personal data in a way that put you at risk, we would tell you and the relevant authority as required by law.

How long we keep it

Website enquiries that do not become appointments: kept for up to 12 months, then deleted.
Patient clinical records: retained for the period required by law and professional practice — as a rule, a minimum of seven years after your last treatment, and longer for records relating to a patient who was a minor at the time of treatment.
Financial and tax records: kept for as long as tax law requires.
Analytics data: retained by Google under the retention period configured in our analytics property.

Your rights

You have the right to:

Access the personal and health information we hold about you, and to be given a copy of your clinical record.
Correct anything in it that is factually wrong or out of date.
Withdraw consent that you previously gave — for example, consent to use your photographs, or consent to receive appointment reminders.
Ask us to delete your data. We will do this wherever we are not legally required to retain it. Clinical records we are obliged to keep cannot be deleted on request, but we will tell you clearly which data that applies to and why.
Complain to us, and to the relevant data protection authority, if you believe we have handled your information improperly.

We will respond to any request within a reasonable period, and we may ask you to verify your identity first — precisely because we will not hand a patient's health information to someone who is not that patient.

Children

We treat children, and we collect their information from a parent or legal guardian, who gives consent on their behalf. We do not knowingly collect information directly from a child through this website.

Changes to this policy

If we change how we handle your data, we will update this page and change the “last updated” date at the top of it. Material changes affecting existing patients will also be communicated at the clinic.

How to contact us

To ask what we hold about you, to correct it, to withdraw consent, or to request deletion, contact the clinic:

SouthEx Dental Clinic
Ground Floor, A-41, South Extension II, Block A, New Delhi, Delhi 110049
Phone: +91 98106 69747 or +91 88002 26709
Email: deardr@southexdental.com
Opening hours: Tue–Sat 10:30am – 8:00pm · Sun 10:30am – 2:30pm · Mon Closed

Please write “Privacy request” in the subject line of your email so it reaches the right person quickly.

Privacy Policy